The OMB Connect Manifesto
This is for people like us. The upstarts. The kitchen-table start-ups.
Money isn’t just a resource, it’s a language, a confidence game, and, for some, an inherited culture. Like all cultures, it’s passed down quietly, informally. But unlike most, it often keeps itself gated. Close-knit. Inside a veneered pale. Exclusionary.
Some grow up speaking it fluently, absorbing it through dinner-table conversations about investments, pensions, tax breaks, property portfolios. For them, ‘playing the game’ is second nature.
But most people don’t get that kind of upbringing. For them, money is something else entirely. It’s anxiety. It’s survival. It’s a source of pride and pain, how to make it stretch, not how to make it grow. It’s not a question of intelligence, but exposure. You can’t ask about dividends or VAT if you’ve never even heard those words at home or school.
Money, for too long, has been treated like a private language, one you’re shamed for not speaking.
And deep down, you probably know this: these are the things we should’ve been taught in school. But somehow, not knowing still feels like your fault. It isn’t.
This isn’t a failure of individuals, it’s the result of a system that keeps its secrets close and its access even closer.
This is learned helplessness, not lack of ability. It’s not stupidity, it’s strategy. A society that benefits from keeping people in the dark.
(It’s far easier to sell an eighteen-year-old a pair of £600 trainers on a buy-now-pay-later trap—especially one who’s never been taught how credit works, how scores shape futures, or how to trade fatalism for a long-term plan—than it is to hook a financially savvy teen who’s been shown the tricks of predatory consumerism.)
An informed minority will always outperform an uninformed majority.
We’re not here to gatekeep knowledge. We’re here to hand it over. To level the table. And then, flip it. Because sharing that knowledge and breaking down silos is a moral imperative.
How do we make a profit? We don’t. We’ve shouldered the cost of production and covered the overheads ourselves. Every resource, course, and tool we’ve built has been delivered at cost, or at a loss. Everything put back into the community we are building.
‘Information is power. But like all power, there are those who want to keep it for themselves,’ this is our way of continuing to challenge them (whoever ‘they’ happen to be).
Our mission is simple: Educate. Entertain. Empower.
We’re here to bridge the financial literacy gap, to bring business and personal finance to life, and to back entrepreneurs and everyday people to success.
That’s not just a catchy tagline. It’s a necessary correction.
Why? Because an entire financial class has operated in service of the system, not the people.
Accountants, advisers, and institutions who say they’re here to help you… but whose first loyalty lies elsewhere. You’ll know them by their tone, their paperwork, and the faint whiff of condescension.
Sometimes they’re old-school, suits, spreadsheets, and silence. Nowadays they come in newer packaging, air-brushed, filtered, and video transitions. And if attention is the commodity of the digital age, then they’ve come for your pickaxe and derrick, just like they did to the prospectors and rig workers of another time.
But the game is the same: You stay dependent, they stay paid.
Even the ones who made it from nothing have often just memorised the new script.
The influencer who claims to be disrupting the system is usually just selling you back the same system with better lighting and a lead magnet.
They don’t want you to understand, they want you to follow.
Because the moment you really understand how money works, how business works, how tax works, you don’t need them anymore.
That’s not profitable for them. But it’s liberating for you.
In this brave newer world, where likes, conversions, and curated relatability have become currency, even the truth gets edited for engagement.
When someone’s identity becomes a brand (tailored to be just the right kind of relatable) it’s no surprise the image feels more political than personal.
And behind the forced smiles, humble-brags, and perfectly timed breakthroughs, it’s not always malice at play, but the quiet creep of a system of theatrics to pacify.
They don’t set out to mislead, but somewhere along the way, the algorithm becomes the author.
We’re not interested in building an audience. We’re building a movement.
The old guard still hold the keys, only now they’ve swapped mahogany desks for microphones and sponsored newsletters.
They promise clarity but trade in confusion. Wrapped in dopamine hits and viral hooks, their content feels like it’s delivering something for nothing… but mostly gives nothing for something.
Your attention is the oil in these digital fields: extracted, refined, and resold.
They rarely translate, only repackage. Same message, shinier tone.
And so, the cycle continues: people stay dependent, anxious, quietly ashamed of what they think they should already know.
That’s not a design flaw. That’s the design.
In an era of controlled dissent and manufactured consent, where even rebellion is pre-approved and monetised, the tools once used to challenge the system (knowledge, speech, assembly) have been neutralised as content.
The revolution was televised… then tweeted, clipped, hash-tagged, live-streamed and monetised. And with every retweet and reshare, the impact got filtered.
Where past movements marched through streets, today’s often march through comment sections. What was once printed in pamphlets now gets printed on T-shirts.
Raising the hammer and sickle? Doesn’t hit the algorithm.
Slapping ‘Free Men Don’t Ask’ on a hoodie doesn’t dismantle the system. It just feeds it.
Because in the age of infinite scroll, rebellion’s been rebranded.
But here’s the part they don’t teach in schools or sell in digital downloads: real change isn’t loud. It isn’t aesthetic.
It’s competence. Quiet, consistent, and wildly dangerous to the status quo.
A sharp mind. A steady hand.
And the ability to back your ideas with action.
And today, that action looks like business.
Not the boardroom kind. Not the leveraged-buyout kind. Not the ‘exit at 5x revenue’ kind.
But real business. Community business.
And yes, we use the tools of the system. But we don’t serve it.
We operate inside because there’s no meaningful way to operate outside, not without losing the very people we’re trying to reach.
The difference is intention, transparency, and direction.
This is the kind of business you build from your kitchen table, your phone, your notes app and your bold belief that it can be better.
Entrepreneurship aka bizhness, bizhness!
Real, gritty, independent entrepreneurship, is one of the few remaining tools of resistance that can’t be easily filtered, bought out, or politely ignored.
And since we’re not likely to live in any other time than this one, mortals that we are, we might as well make this time count.
Because in a world where movements are co-opted by brands, where politics is reduced to filters and hashtags, and where even anger and love have an affiliate link, genuine change must happen in the trenches.
And business? Business is the trench.
That’s why OMB Connect isn’t just a course and free resource platform.
It’s not an accounting service.
It’s a movement.
A movement to reclaim financial power.
To redistribute confidence.
To help people not just survive the system, but learn it, master it, and beat it at its own game.
By helping people we’re not just giving them skills.
We’re giving them the pen back, to rewrite their story.
That’s social enterprise in action.
It’s a spirit. A posture. A refusal to wait for permission.
We believe in starting before you’re ready, speaking before it’s perfect, moving even when the path isn’t clear.
We believe in the guts to try, even when it’s messy.
We believe in showing up, even when you don’t have all the answers.
We believe that progress, scrappy, honest, unfinished progress, beats perfection every time.
When we see a problem, we don’t shrug… we get to work.
We take initiative. We act with intention. And we never forget the bigger picture.
Sometimes that means doing what others won’t.
Sometimes it means doing what they say you shouldn’t.
We do it anyway, not to be difficult, but because meaningful change lives on the other side of resistance.
So… What business are we in?
We’re not in the tax business. We’re not in the content business. We’re not even in the education business.
We’re in the business of normalising financial confidence.
We’re in the business of making money talk feel like kitchen table talk.
We’re in the business of turning entrepreneurs into leaders, and ordinary people into owners.
We’re in the business of breaking cycles, rewriting stories, and proving that power doesn’t need to be inherited, it can be earned… and shared.
If that sounds like your kind of business, then welcome to OMB Connect.
We’re not waiting for change. We’re creating it.
Let’s build something real.